Where Athletes Meet Brands. Where Brands Make History.

Built for Athletes. Designed for Impact.

Brand Partnerships

Fundraising, Go-to-Market, and Growth Consulting

Marketing Concepts

Content Creation and Brand Partnership Deal Contracting

Ali Baxter is a seasoned business strategist with over 20 years of experience in business operations.

The Team

Ali Baxter — Founder & CEO

A seasoned business strategist with 20+ years across brand partnerships, sports, entertainment, and venture development. Ali’s career spans NIL strategy, endorsement deal-making, sponsorship sales at scale, and advising athlete-driven platforms — bringing a rare end-to-end perspective to every client engagement.

Let’s Build Something Iconic.

Whether you’re an athlete, brand, or sports property looking for a true creative and commercial partner — we want to hear from you.

Los Angeles, California · New York, New York

hello@bbventures.co

Athletic Marketing & Partnerships — Los Angeles · New York

Where Sports Meet Brands. Where Brands Amplify Through Sports.

BB Ventures is a full-service athletic marketing and partnership company — building culture-defining campaigns, brand deals, and original content for the next generation of athletic icons.

Explore Our Work → Start A Conversation →

Brand Partnerships Social Media Amplification Creative Studio Long-Form Content Marketing Concepts Short-Form Commercial Athletic Representation Production Brand Partnerships Social Media Amplification Creative Studio Long-Form Content Marketing Concepts Short-Form Commercial Athletic Representation Production

What We Do

Built for
Athletes & Sports.
Designed for
Impact.

We sit at the intersection of sport, culture, and commerce — connecting with brands through strategy, creativity, and storytelling that moves audiences.

Brand Partnerships

We identify, structure, and activate brand deals that align athlete identity with partner values — creating authentic, long-term commercial relationships.

Marketing Concepts

From campaign ideation to full execution strategy, we develop marketing concepts that put athletes at the center of culturally resonant moments.

Social Amplification

We engineer social strategies that grow audiences, amplify brand messaging, and convert athletic platforms into high-performing media properties.

Creative Studio

Our in-house production studio delivers cinematic long-form series and precision-crafted short-form content for social and commercial placement.

STUDIO

Creative Studio

Stories That
Define
The Game.

Our Creative Studio is a full-service production house embedded within BB Ventures. We produce premium content — athletic documentary series, branded entertainment, and social-first short-form — that transforms athletes into storytellers and brands into culture.

Work With the Studio →

▶

Long-Form Production Athletic Series & Docs

▪

Short-Form Content Social & Commercial

◉

Brand Films Campaign Content

◈

Post Production Edit, Color, Sound

▶

Live & Event Coverage Multi-Camera Production

20+

Years of Industry Experience

Coasts, One Vision

360°

Full-Service Offering

Our Work

Campaigns That
Move Culture.

From athlete-driven brand launches to large-scale partnership activations, our portfolio reflects the power of sport to shape conversation and drive commercial impact.

The Team

The People Behind
the Playbook.

Founder & CEO

Ali Baxter

Founder, Chief Executive Officer

A seasoned business strategist with 20+ years across brand partnerships, sports, entertainment, and venture development. Ali's career spans NIL strategy, endorsement deal-making, sponsorship sales at scale, and advising athlete-driven platforms — bringing a rare end-to-end perspective to every client engagement.

Partner Agent Athletic Representation

Rey Jefferson

Partner Agent, Athletic Representation

Rey leads all athletic representation, serving as the dedicated agent for the athletes we work with. He manages contract negotiations, player relations, and on-court representation — working in close partnership with Ali and the broader team to ensure every athlete is supported on and off the field.

Creative Studio

Eric Dos Santos

Creative Director, Creative Studio Co-Founder

Eric leads the creative vision of BB Ventures' studio arm, shaping the visual language and conceptual direction of every production. With a visionary eye for storytelling, Eric's attention to detail and kinetic style empowers brand narratives to resonate with audiences for high engagement and brand affinity.

Creative Studio

Marc Cunningham

Creative Producer, Creative Studio Co-Founder

Marc is the operational backbone of the studio — managing productions from concept to delivery with precision and creative instinct. His expertise spans narrative and documentary content, short-form social series, and commercial campaigns, ensuring every project comes in with purpose and lands with impact.

Get In Touch

Let's Build
Something
Iconic.

Whether you're an athlete, brand, or sports property looking for a true creative and commercial partner — we want to hear from you.

Los Angeles

California

New York

Your Name

I'm interested in

Message

Where Athletes Meet Brands. Where Brands Make History.

Built for Athletes. Designed for Impact.

Brand Partnerships

Marketing Concepts

The Team

Let’s Build Something Iconic.

LocationS

Where Sports Meet Brands. Where Brands Amplify Through Sports.

Built forAthletes & Sports.Designed forImpact.

Brand Partnerships

Marketing Concepts

Social Amplification

Creative Studio

Stories ThatDefineThe Game.

Campaigns ThatMove Culture.

The People Behindthe Playbook.

Ali Baxter

Rey Jefferson

Eric Dos Santos

Marc Cunningham

Let's BuildSomethingIconic.

Built for
Athletes & Sports.
Designed for
Impact.

Stories That
Define
The Game.

Campaigns That
Move Culture.

The People Behind
the Playbook.

Let's Build
Something
Iconic.